This storyboard illustrates a real user's story, yet instead of the frustrating conclusion that happened in reality, Kaus comes through with the support and service that she needed.
Business Goals
- To attract the millennial user base and innovate the old model of business to accommodate the incoming and current population of users.
- To increase sales of product, while maintaining and improving impact.
- To build loyalty and a legacy among users.
Customer Goals
- To feel safe and secure in coverage.
- To understand where bills are going and feel knowledgable of the process.
- To not feel like users are being taken advantage of or like money is being wasted.
- To not have to worry that they will not be taken care of in case of emergency.
Technical Goals
- To create modes of communication that can reasonably be well executed.
- To respect Kaus' team boundaries and time, while designing a viable product that delivers on its promises.
- To structure the information and resources in a way that feels structured and easy to navigate.
To create an experience that is trustworthy and effective—worthy of brand loyalty and referral. To create a product that is attractive, intuitive, and secure. Not complicated, not lacking. To create an immersive, personal-feeling product that won’t take too much time or resources. An efficient, easy, quality product.
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Design
